Facebook PPC is the new popular platform for pay per click marketers Unlike Google Adwords, you don’t have to deal with Google’s restrictive rules. rather, you can direct link, making it great for making money with CPA offers. What everyone likes about Facebook compared to other platforms is that it gets a ton of traffic, both from the US and other countries as well. With a well designed ad and offer, Facebook PPC can be quite profitable.
One negative though is that posting ads on the platform is very time consuming. Creating the 40 ads necessary to test properly could take you 30 minutes or more to post. However, if you are willing to invest in a little automation, you could use a tool called FB Ads Manager. This Firefox extension allows you to put in your campaign details in one place, and then it will autopost your ads for you. It’s definitely a must have piece of software if you plan to do any Facebook PPC.