Jumping on the social media bandwagon is great but what do you do when you get there? Where’s the benefit, the quantifiable return on the unquestionable investment of time? Note the absence of ‘investment of money’, here. Because social media is free. That’s the beauty of it. But time can cost money so before engaging in any social media plans, make sure you have a strategy – an end-game to the real-time actions of social interaction. Have you/your agency got time for social media?
Only Marketing Jobs uses all the above channels for a myriad of reasons: attract jobseekers to jobs advertised on the website; provide followers with industry news and views; show recruiters the value-added proposition; and build an integrated brand, beneficial to its community.